The Good Face Project is a female founded and led technology company that’s quickly becoming the Beauty Industry’s R&D Cloud. Our superpower is delivering usable data and insights through beautiful technology to create efficiencies in the product development and innovation processes. The Good Face Formulator leverages the world’s largest and only AI-powered, and science-backed, ontology of cosmetic ingredients, consisting of 150K+ ingredients graded across 15 dimensions of safety and efficacy. For product creators, this translates into a game-changing cloud-based platform for product development & innovation.